New Elliptical on Sale - NordicTrack High End Model With iFit
One of the most common questions we get is simple: where should you actually buy your elliptical?

The short answer is that for most people, buying online—especially directly from the manufacturer—is going to give you the best combination of price, selection and support.

MAY 2026 UPDATE: Memorial Day elliptical sales are active right now, with most major brands offering discounts, free shipping and financing. You can check the latest deals from each brand below.

If you’re trying to save money, the strategy is pretty straightforward:

  • Go directly to the manufacturer for the newest models and best promotions
  • Check Amazon if you’re open to older or discounted models
  • Look at used options only if you’re comfortable giving up warranty coverage

Below we’ll walk through each option so you can figure out exactly where to look depending on your budget and what you’re after.

Best Current Elliptical Deals (By Brand)

Most of the major brands run promotions throughout the year, but the best deals are usually found directly on their official sites. Here are the current offers worth checking:

NordicTrack
Good option if you want interactive workouts and incline features.
See NordicTrack deals →

Sole
Known for stable, durable machines with a simple, easy-to-use design.
View Sole sales →

Horizon
Typically the best value if you want something more affordable and straightforward.
Check Horizon deals →

ProForm
Similar to NordicTrack with iFIT workouts, usually at a slightly lower price point.
Browse ProForm offers →

Matrix
Higher-end machines with a smoother, more commercial feel.
See Matrix deals →

Life Fitness
Premium build quality and one of the most established brands in the industry.
View Life Fitness promotions →

Buying an Elliptical Online (When You Don’t Need the Latest Model)

If you’re not set on the newest model, Amazon is usually the best place to look.

You’ll often find previous-year models, discounted units and a wider range of lower-priced options compared to manufacturer sites.

It’s also easier to compare reviews, pricing and specs across multiple brands in one place.

Start here: Browse ellipticals on Amazon →

Just keep in mind that while prices can be lower, you may not always get the same promotions, financing or warranty perks that come with buying direct.

Buying a Used or Refurbished Elliptical

If you’re trying to save as much as possible, buying used can work—but there are trade-offs.

Your best bet here is usually eBay or Facebook Marketplace, where you’ll find both individual sellers and refurbished units from retailers.

Just be careful with wear, missing parts and warranty coverage. In most cases, spending a bit more on a new machine is the safer long-term option.

For most people, the best deals are going to come directly from the manufacturer, especially during seasonal sales. Amazon is worth checking if you’re flexible on models, and used options can work if you’re trying to spend as little as possible.

If you’re still comparing options, take a look at our top-rated ellipticals here to find the right model first.